Our Approach :

1. Beautifully made clothes. And so much more.

We’re about good design, quality materials and timeless style — all with the wellbeing of our People and Planet in mind.

We design, create and develop our own brands, treating each as an independent label with its own atelier.

As a group, they have a few things in common...

2. Fearlessly Innovative Fashion

Our attitude towards innovation is a bold, outside-the-box approach because our commitment to improvement is constant. We are passionate about helping our customers find the perfect attire that not only suits their style but also makes them feel confident and comfortable.

3. Customers First

Our primary customer objective is to enhance customer satisfaction and loyalty by providing an exceptional shopping experience, high-quality clothing, and personalized service. Our goal is to ensure that every customer leaves our store or website feeling delighted, confident, and eager to return.

4. The World’s Finest Fabrics

From fiber to finished material, we source only the best. Partnering with premier mills in Turkey, Italy and Chaina, we handpick fabrics for their feel, function and ability to last. Exceptional textiles are our forte — the key to creating garments that look and feel right from day 1 to forever.

5. Our Obsession with Craft

It's hand-painted prints, studied and perfected necklines, the art of pocket placement. It's one-of-a-kind dyes, washes and treatments. It's our innovative design studio considering and reconsidering each detail. If it isn't just right, it isn't here.

6. A Sustainable Now, A Bright Future

Clothes should last. Ours do. Using resource-efficient materials and processes — think recycled fabrics, organic fibers, digital printing and responsibly forestry — we ensure our (re) lationship with the planet stays strong.

7. The Importance of Community

We’re committed to supporting organizations that support mental wellness and help women and girls succeed at work and in life. We do this through 3 pillars of impact: poverty alleviation, mentorship and job readiness.